Brand & Story Strategist | For the bold, the brave & those becoming
Unfolding stories. Building brave brands.

Whether I’m connecting with a stranger, recommending a book to a friend or preparing for a conversation, my intention is always to bring people closer to their zone of genius.

Person with curly hair wearing a colorful shirt with red, yellow, and white patterns, standing indoors.
A handwritten note on a piece of paper says, 'Surround yourself with people who excel in things you're not good at.' The note is on a book with a partially visible title, accompanied by an orange and a blue Sharpie highlighter, and a black pen.
Two people in an office setting looking at colorful abstract artwork spread out on a table.
Motivational quote on a textured background emphasizing action over intelligence. The main text reads "just START doing." A smaller quote by James Clear says, "Life rewards action, not intelligence. Many brilliant people talk themselves out of gettin
A woman in a pink dress and a man in a dark shirt are having a conversation seated in chairs. They are in a room with golden walls and a table with microphones, a plant, and glasses. A computer and recording equipment are visible in the foreground.
Person in black dress and sneakers standing on a staircase with mirrored building in the background.

“Noëlly is a strong and direct communicator, ensuring her close collaborators are consistently placed in the best positions to succeed, and the results for her clients are, of course, astounding.”

— Brandon Grasso and Jon Lanni, Live City Media

What I am passionate about

Creating spaces where our genius can unfold.

 
 
 

Building meaningful connections with people is my raison d’être. I am always curious to learn more about them, their journey, their tribulations and victories. Over the last decade, I started a fashion blog (Miss SLY!), and created/hosted Twitter's most trending fashion rendez-vous, the award-winning debate series, #FashionUnfold. I also attended New York Fashion Week and launched and ran a social media agency.

 

What I am working on

The Noëlly Sam Show and more.

 
 
 

This space is for Dreamers, Doers and Creatives to unfold their genius, share their blueprint, and connect with like-minds. Stay tuned!

 

What I’ve learned so far

A rapid-fire list of tips and lessons.

 
 

  • In all things, be consistent.

  • Your reputation is your brand.

  • Have a prayer life.

  • Master your finances.

  • Read at least one good book a year.

  • Underpromise, overdeliver.

  • Hire slow, fire fast.

  • Save, invest and grow your money.

  • Live by rules and principles.

  • Say NO more often.

  • Write your goals down.

“Noëlly’s extensive media and communications experience makes her overall brand offering unique. She is a force that works to the highest level of professionalism, with a natural ability to unearth, coach and develop individuals, simultaneously aligning outcomes with strategic company goals.”

— Grace Mayele, Founder, Mayele Enterprise Inc